Ecocubs – Growing Shopify sales
Growing sales & improving site performance by integrating UX & paid media.
Client challenge
Australian based plant based dinnerware brand EcoCubs came to us looking to establish themselves further in their home territory whilst growing organic traffic in new areas including the US and EU. The brand had established a small loyal following of brand fans and wanted to expand on their success by acquiring new customers for their Shopify store from paid channels.
Solution
Traffic without conversions is pointless. Alongside our work to improve in platform performance we focused on improving the user experience for new site visitors by improving product page layouts, adding tabs with the most important product info and adding in recommendations to improve upsells & new product discovery.
What we did:
- UX audit & site changes
- Structured creative and targeting testing on Meta Ads
- Dynamic feed ads
- Migration to smart bidding model
- Bidding modelled to focus on new customers
Results
53%
Increase in sales from paid channels
12%
Decrease in site bounce rate
41%
Increase in goal completions
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- Date
- January 10, 2025
- Date
- January 13, 2023
