Meta Advertising

Parity is a full-service Meta advertising agency with a team of paid social media experts that can help you launch, expand, and scale your business through Meta advertising campaigns. Contact our Meta experts today to learn more about how Parity can support your business.
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Scale your Meta Ads the right way

Our team of Meta advertising experts can help your brand achieve business growth and deliver bottom-of-funnel ROI. Proven, bespoke strategies will incrementally scale your budget and expand audience targeting.

Scaling your Meta advertising budget requires expertise, as budget changes can impact ROAS and cause campaigns to re-enter the 'Learning Phase.' Our social media team will carefully manage your budget to achieve your scaling KPIs and deliver higher conversion rates and a stronger return on ad spend.

Meta Ads That Convert

Our paid advertising experts specialise in creating audience-focused Meta campaigns (Facebook, Instagram, Messenger, and WhatsApp) that drive conversions and deliver a higher ROAS than our competitors. We design targeted campaigns with engaging visuals that result in valuable website actions and optimise landing pages to maximise conversion rates. Additionally, we ensure the Meta Pixel is working correctly and troubleshoot any technical issues to set you up for success.

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Process

We believe strategy should always come first, no matter the size of your account. We take the time to understand your business challenges, target market, and audience before we start buying media. This ensures that we deliver the right message to the right audience at the right time, while also focusing on your most important business metrics and KPIs.

Creative

We collaborate closely with your team or our in-house design team to develop and refine assets tailored for specific ad placements. Our expertise lies in creating captivating content that commands consumer attention, encompassing a diverse range of formats across the marketing funnel, including imagery, video, carousels, and DPA's. By aligning all Meta advertising campaigns with your overarching marketing, content, and branding strategies, we ensure a cohesive and impactful presence across all communication and digital marketing channels.

Audience Targeting

Our Meta advertising strategy uses a continuous process of testing and refinement, allowing us to optimise your brand's campaigns for peak performance. By constantly evaluating ad creative, targeting, messaging, and budget, we ensure your campaigns operate as efficiently as possible. Our approach to audience targeting involves identifying and developing customised audiences, ensuring your ads reach the right people, at the right time, and in the right place, for maximum impact and engagement.

Ongoing Optimisation

Parity's Meta advertising specialists continually monitor and optimise campaigns to ensure successful delivery and maximise conversion rates. This includes daily campaign monitoring and optimisation, as well as landing page optimisation to generate click-throughs and conversions.

Reporting

Our team of Meta advertisers track and measure all campaign results based on standard and set KPIs, providing clients with real-time data reports that include key metrics, learnings, and next steps. We analyse both campaign and real-time data to keep you informed and up to date on performance and actions.

Industry-leading partnerships
1Why should I work with a specialist Meta Ads agency?
A Meta Ads agency can help you create and manage effective Meta advertising campaigns that reach your target audience and achieve your business goals. Successful agency / client relationships can unlock scale more quickly and more profitably.
2How can an agency help me?
Reach a wider audience: Expand your reach and connect with potential customers who are actively interested in your products or services. Increase brand awareness: Build brand recognition and establish your business as a leader in your industry. Generate more leads and sales: Drive qualified traffic to your website and convert visitors into paying customers. Improve your return on investment: Optimise your ad spend and get the most out of your advertising budget. Stay ahead of the competition: Keep up with the latest trends and best practices in Meta advertising.
3How much should I spend on Meta Ads?
At Parity, we partner with businesses of all sizes to optimise their Meta advertising and paid social media strategies, ensuring the highest possible ROI for every budget. For brands just beginning their paid social advertising journey, we recommend starting with a minimal daily budget to gather initial data through the Pixel. While smaller budgets may not yield substantial returns immediately, this approach allows for informed decision-making and optimisation as the campaign progresses.
4How do I choose the right Meta Ads agency for me?
Picking the right Meta Ads agency is all about what your business wants to achieve, how much you can spend, and how fast you need it done. These things will point you towards the type of agency that's right for you. Also, look for agencies with a proven track record of getting results for their clients - check out case studies, testimonials, or ask for client references. The agency's team also needs to have the right skills - you want experienced Meta Ads experts who know the platform inside out and can create and manage killer ad campaigns. Remember, the right Meta Ads agency can be a major help in reaching your digital marketing goals. Think about these things carefully, and you'll be more likely to find an agency that'll give you great results for your money.