RIPT – 30% increase in AOV
With an explosion of apparel companies and brands entering the fitness marketplace it was proving difficult to stand out and generate profitable sales, we increased AOV by 30% whilst reducing customer acquisition costs.
Client: RIPT
Service: Paid Search, Paid Social
Client challenge
With an explosion of apparel companies and brands entering the fitness marketplace it was proving difficult to stand out and make sales. The biggest challenges facing RIPT included driving profitable paid social acquisition & an outdated Google Ads approach.
Solution
What we did:
- Introduced creator led content
- New customer acquisition & LTV focus
- Optimisation of the smart bidding model
- Iterative creative testing strategy across channels
Results
We have secured new creator relationships, increased average order values by 30% and reduced customer acquisition costs across Meta & Google Ads.
30%
Increase in AOV
-30%
CPA cost reduction
Check out
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- Date
- January 10, 2025
- Date
- January 13, 2023
